PSYC30800 Lecture Notes - Lecture 10: Social Desirability Bias, Snowball Sampling, Impression Management
1 Nov 2016
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A research methodology in which an investigator asks questions of a respondent. Sample: survey research: representative sample, population: set of people that is of interest to a researcher, census: data from every person in the population. Accuracy of survey results: probably not too valid, societal pressures, fear of getting in trouble, lie, need to please the experimenter. Choosing methodology: sampling frame- a subset of a population, creating the questions: double checking for valid answers. Worded in reverse: non-differentiation- tendency of participants to give the answer, regardless of content. Question types: open-ended questions: participants own words, no choices from researcher, close-ended questions: set of answers, choices, satisficing: tendency of participants to choose the first answer even when it is not best fit. Telescoping: remembering past experiences as happening more recent than they actually occurred. Multiple possible alternatives in a close-ended question. Perception of the purpose of the survey. Response bias: answering in predictable ways.
