TVR 12100 Lecture Notes - Lecture 8: Sound, Epicenter, Audion

• School: Ithaca College
• Department: Television Radio (TVR)
• Course: TVR 12100
• Professor: Tom Bohn

Document Summary

There are 15,000+ radio stations in the us (and increasing significantly: music and talk radio are cheap content. Largest formats of radio: country music, information/news/talk, religious, adult contemporary/pop music. Looking for a marketable demographic (cpm: sports. Radio stations are the most local mass medium that we have: defined by locality stations are licensed to a certain location. Tv and radio are the most intensely regulated media. Established in for radio (1927) and tv (1934) Limited the number of stations you could own in any one market ( artificial ceiling : 1996 deregulated radio took the cap off ownership. Expanded the number of stations and concentrated ownership: ***not international. The radio industry is highly segmented: audience segmentation large variety of stations. Intro to mass media: 1895 1920 radio was the application of work in physics (physics of sound) Work of practical scientists and experimental theorists: telegraph/telephone wired communication, edison recordings, scientific work paralleled industrial activity.