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Lecture 3

COM 111 Lecture Notes - Lecture 3: Autoethnography, Discourse Analysis, Jargon

Course Code
COM 111
Jodi Hallstenlyczak

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Humanistic Research Outline
What does humanistic/interpretive research help us understand?
-uderstad soethig very deeply usually soeoe’s reality
-ca’t predict aythig
-one thing
What are some kinds of humanistic/interpretive research?
-In depth interview
-Focus groups (same as ^, doing it with more than 1 person)
Limitations-people may feel uncomfortable in front of other people
-people act different in groups
Benefits- you can bounce ideas off each other
-saves time
-Conversation and discourse analysis
-you have to research and understand how they speak
-Textual analysis
-nothing is close-ended
In humanistic/interpretive research, what is validity?
-is my account of the communication accurate?
-made them clarify what jargon meant?
In humanistic/interpretive research, what is reliability?
-am I interpreting the communication consistently?
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