ACCT 484 Lecture Notes - Lecture 39: Interactive Visualization, Data Visualization, Spotfire

• School: Iowa State University
• Department: Accounting
• Course: ACCT 484
• Professor: Lamboy Ruiz Melvin

Document Summary

Allows users to select what they want to view. What format they want to view it. What is interactive data visualization: use of computer-supported, interactive, visual representations of data to amplify cognition, or the acquisition and use of knowledge . 1999, 6: they allow the user to: Customize the visualization format: products for interactive data visualization are proliferating (e. g. , centrifuge, Visual representation analyst/annual: selection, transformation, and presentation of data (including spatial, abstract, physical, or textual) in a visual format that facilitates exploration and understanding (lurie and mason 2007) Visualization tools: intermediate step in converting data into insight, data characteristics such as dimensionality, scale (categorical, ordinal, and metric) and cardinality (binary vs massively categorical variables) affect which tools are appropriate. Visualization techniques: using color, size, shape, texture, orientation, and brightness to portray some dimensions; distortions approaches to highlight some data while providing context; graphic portrayals of hierarchical and network relationship, and interactivity.