AESHM 275 Lecture Notes - Lecture 3: Proactiv, Home Shopping Network, Pyramid Scheme

• School: Iowa State University
• Department: Apparel, Events, and Hospitality Management
• Course: AESHM 275
• Professor: Arienne Mc Crakken

Document Summary

Retail channel: the way a retailer sells and delivers merchandise and services to its customers. Multichannel retailing: involves using more than one channel to sell and deliver merchandise and services to consumers. Omni retailing: coordinated multichannel retail offering that provides a seamless customer experience when using all of the retailer"s shopping channels. Almost all large retailers that operate stores are multichannel retailers. Vast amount of sales are made through store channel. Internet and catalog channels account for a significant amount of sales. Internet retailing: involves retailers interacting with consumers via the internet. Mobile retailing: retailing involving access to the internet via smartphone. Catalog channel: nonstore retail channel in which the retail offering is communicated to customers through a catalog mailed to customers. Direct response tv channel: customers order a product or service through a tv advertisement. Television home shopping: retail channel in which customers watch a tv network with programs that demonstrate merchandise and then place order for that merchandise.