COMST 330 Lecture Notes - Lecture 3: Cedar Rapids, Iowa, Slim-Fit Pants, Ethnography
20 Oct 2017
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Maddie cornish - haylee burns - brooke boyer. Each team member observes at least 10 people total. Each team member observes and takes notes on the physical environment. Promotional materials, atmosphere/ambience, mood of people in general, cleanliness, ease of check-out, etc. (what else can you uncover?) Discover similarities and/or differences shown from each shopper (demographics and psychographics). Understand the decision-making process that customers undergo when deciding where to buy their products. Target and walmart stores in ankeny, ia. Haylee"s- target and walmart in cedar rapids, ia. Millennial aged men & women (18-35 yrs. ) Millennials who were calm, relaxed and at ease. Buying products that were not in bulk. White, married female (rings on her left ring finger). Blonde hair with her hair in a ponytail. Looks to be in her mid to late 20"s. Shopping alone with a cart full of cosmetics and a few home decor products: lamp-shade, chalkboard, and candle (from what i could see from my distance).
