COMST 330 Lecture Notes - Lecture 2: Store Brand, Walmart, Greatest Generation
20 Oct 2017
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Document Summary
We appreciate your time and hope you enjoy our analysis and research efforts! The goal of our presentation was to show you as a class why millennials should shop at. Target with the new marketing strategies we are implementing. Walmart are both big box stores and both have competitive pricing it is hard for millennials to decipher which store they prefer. We started our research by searching the web trying to figure out what others have found on the business tactics of walmart, target and amazon. From that information we formed 10 interview questions design to get to know our customers. Interviews were conducted one on one to figure out where our target customers preferred to shop, what they looked for in their ideal shopping location, and what kind of prices and deals appealed to them most. Results showed up that many people preferred target over.
