JL MC 101 Lecture Notes - Lecture 2: Webmd, Microblogging, Targeted Advertising
11 Jan 2018
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Arpanet - created by defense department in the 1960"s. Designed without a central authority bc attacks. Www created in 80s by tim berners-lee at cern. Web browsers (internet explorer) made user friendly navigation. Search engines - automated route to finding content, built on mathematical algorithms to search the words you type (google vs yahoo which was human generated) Social media - encourage users to create their own content and interact with others. Microblogs - quickly post short updates (twitter) Linking people instead of their content (ex youtube videos vs being fb friends) Media convergence on computers (convergence tends to replace things ex. Walled gardens - originally web was one big interconnected system but now apps and websites have become walled - you can only see what the corporation of the app gives you to see within their app. Companies asking countries to remove apps - china removing ny times and russia removing linkdin.
