JL MC 101 Lecture Notes - Lecture 12: Viral Marketing, Quaker Oats Company, Tiffany & Co.
15 Jan 2018
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Document Summary
16 minutes of an hour on tv is ads. Space brokers: bough newspaper space and sold it to merchants. Prototype of the first ad agency in 1841. First cereal to register a trademark was quaker oats. 20% of ad space in the early 1890"s. Advertising significantly changed the ratio of copy. Emphasized appeal to women (home things, cleaning, clothes) Accused of inciting consumer needs for unnecessary products. People can see meds and decide they want them and think they will work for them. Ad rich magazines hired european designers as art directors. Agencies developed teams of writers and artists granting equal status to images and words. Visual techniques of mtv influenced many ads and agencies. Advertising mimicked features of the web, with drop down menus. Analysis of target groups based on external categories. Digital background noise/music, games, downloads, viral marketing. Choose and purchase media based on sustainability, target audience, and effectiveness. Analysis of target group by internal categories.
