JL MC 476 Lecture Notes - Lecture 3: Al Arabiya, Alhurra, Working Poor

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The media not only fulfill needs, they also create needs (even addiction): Maslow"s psychological theory that there are 5 levels of needs humans seek to satisfy. Authoritarianism - lure of discipline, order and structure; sense of security and institutional stability; satisfies the masses" desire for leadership. Negative worldview & motivation for interest journalism/global news. Illusion of choice: 90% of media controlled by giants. Comcast, disney, timewarner, 21st century fox, cbs, viacom. Controlled by elites to accumulate or bestow power. Method commercial media uses to deliver info that leads to the degradation of public discourse & the death of culture (news, politics, science, education, religion) Rendering info in simplistic, superficial, and non-contextual format. What people need to know to be self-governing substantive, interpretive info, facts in context. What people want to know entertainment, polemics, scandal, sex, gossip. 4 variables that shape media system: nature of man, nature of state, relation of man to state, nature of knowledge/truth.

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