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Class Notes for P R 220 at Iowa State University (ISU)

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ISUP R 220Erin WilgenbuschFall

P R 220 Lecture Notes - Lecture 21: Pathos, Mass Media, Kerner Commission

OC12316402 Page
9 Oct 2016
9
Chapters 4, 5 and 6 (through page 95) Group of people who have a common interest or common values in a given situation. Age, gender, do you own your ho
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ISUP R 220WilgenbuschFall

P R 220 Lecture Notes - Lecture 9: News Style, Clickbait, Reputation Management

OC16116463 Page
14 Dec 2017
0
Listicles are a portmanteau (cid:806)made up(cid:807) (cid:405)ord, combining. Getting one to click on something b(cid:411) gi(cid:404)ing is an attrac
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ISUP R 220WilgenbuschFall

P R 220 Lecture 12: Lecture topic 12 - legal

OC16116461 Page
14 Dec 2017
0
Plagiarism : p(cid:364)esenting someone else"s specific idea o(cid:364) (cid:405)o(cid:364)ds as you(cid:364) o(cid:405)n. The amount and (cid:405)hat
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ISUP R 220WilgenbuschFall

P R 220 Lecture Notes - Lecture 11: Maytag, Mobile Media, Geolocation

OC16116462 Page
14 Dec 2017
0
Only attending to message/posts/ads that have relevance to you (or the audience) And only on mediums that are relevant to you. Only retaining (storing)
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ISUP R 220WilgenbuschFall

P R 220 Lecture Notes - Lecture 2: Amos Kendall, Ghostwriter, Becan

OC16116466 Page
28 Nov 2017
0
), the kings used this as modern day. Audience research and made strategic business decisions based off what the spies found about the people. Same rol
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ISUP R 220WilgenbuschFall

P R 220 Lecture 14: Lecture Topic 14 - Global & Culture

OC16116462 Page
14 Dec 2017
0
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ISUP R 220WilgenbuschFall

P R 220 Lecture Notes - Lecture 7: Earned Media

OC16116463 Page
14 Dec 2017
0
Excellence in the field of public relations is based on meaningful action. (cid:364)what have you done for me lately? (cid:365) Relationships with empl
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ISUP R 220WilgenbuschFall

P R 220 Lecture Notes - Lecture 6: Ice Bucket Challenge, Strategic Planning, Media Planning

OC16116464 Page
14 Dec 2017
0
Had some backlash - global war on water. Pr planning is preparation for opportunity that considers the following: List what will help you avoid mistake
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ISUP R 220WilgenbuschFall

P R 220 Lecture Notes - Lecture 5: Formula 4, Latent Learning, Swot Analysis

OC16116464 Page
28 Nov 2017
0
Testing the impact of things like logos and slogans. Ex. nationwide testing the dead kids ad. Leads to one of the three a"s. Formative research: when r
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ISUP R 220WilgenbuschFall

P R 220 Lecture Notes - Lecture 4: James E. Grunig, Participatory Media, Interpersonal Communication

OC16116464 Page
28 Nov 2017
0
A path for direct communication with target audiences. Conversations refocused on the marketplace where organizations and publics meet. To fulfill thei
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ISUP R 220WilgenbuschFall

P R 220 Lecture 3: Week 3 notes - Careers in PR

OC16116462 Page
28 Nov 2017
0
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ISUP R 220WilgenbuschFall

P R 220 Lecture Notes - Lecture 13: United Breaks Guitars, Disneyland Paris, Ingratiation

OC16116463 Page
14 Dec 2017
0
Contingency theory : suggests that the best course of action is an situation depend on the specifics of the situation. Being stern in the fact that tec
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