P R 220 Lecture Notes - Lecture 9: News Style, Clickbait, Reputation Management

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Listicles are a portmanteau (cid:806)made up(cid:807) (cid:405)ord, combining. Getting one to click on something b(cid:411) gi(cid:404)ing is an attracti(cid:404)e title - an(cid:411)thing to get someone to click on it - e(cid:404)en though the actual article ma(cid:411) not be great. 5 reasons to (cid:405)rite (cid:405)ell in wr. Writing compelling stories candidl(cid:411) and credibl(cid:411) is trick(cid:411) but doing so as part of deliberate communication strateg(cid:411) ma(cid:411) be one of the toughest jobs in wr. One of the best (cid:405)a(cid:411)s to get attention and engage others. Ne(cid:405)s releases: ne(cid:405)s stories, (cid:405)ritten in ne(cid:405)s st(cid:411)le b(cid:411) public relations practitioners (cid:405)riting on behalf of an organization or client. Ke(cid:411) characteristics of a good ne(cid:405)s release. Dateline : the location of the stor(cid:411) at the beginning of the piece. Include important factual information that journalists need to support the main points of their stor(cid:411) This is ho(cid:405) journalists (cid:405)rite - makes it easier for the piece to be picked up and used.

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