P R 220 Lecture Notes - Lecture 5: Formula 4, Latent Learning, Swot Analysis
28 Nov 2017
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Testing the impact of things like logos and slogans. Ex. nationwide testing the dead kids ad. Leads to one of the three a"s. Formative research: when research comes at the beginning of the planning process, or during the implementation of a plan, it is know at formative research. Summative research: when you"ve reached an end or a stopping point in a campaign and you want to to know did it work? . An effective solution analysis leads to a clear, concise problem or opportunity statement. Looking at strengths and weaknesses and recognizing resources and opportunities that we have. Gaining a deeper understanding of a situation requires digging for information of substance beyond an internet search. Organization - who are we and what do we stand for. Mission statements provide a sense of the organizations values and culture. Resources for organization research include written documents to aid learning about an organization:
