P R 220 Lecture Notes - Lecture 11: Maytag, Mobile Media, Geolocation
Document Summary
Only attending to message/posts/ads that have relevance to you (or the audience) And only on mediums that are relevant to you. Only retaining (storing) information that is meaningful to you (or the audience) Only retaining from credible sources (opinion leaders/influencers/credible spokespeople) More time for your story as an interviewee compared to television. Selling" podcasts as part of a philanthropic effort. Maytag had podcasts available, but they required a donation to access them. Is youtube just as entertaining as something highly produced on. How you will reach your organization"s followers/subscribers. How they will reach back to your organization. How they will share multimedia content with each other. Mobile media also allow for a tremendous about of personalization. Localization is basically the geographic version of personalization. While information snacking is not unique to mobile media, trends in mobile media use have resulted in increased consumption of snackable (small, easy to understand) material.