February 15 2016
Public Relations Situation: Promotional Event through the Make-A-Wish Foundation of Iowa to
attract survivors and gather funds for wish granting
Analysis of Key Publics:
○ Giving back
○ Emotional support
2. Families of Survivors
○ Families supporting other families
○ Paying it forward
News Pitch: Make-A-Wish hosts fundraising event to raise awareness and honor survivors
Benefit Statement: Make-A-Wish assures that all donations will go to support wish granting.
These Donations will provide the emotional and finance support needed to grant wishes to
Tone of Message: Communications at event should be positive, supportive, gracious, hopeful and
encouraging to all in attendance. Intended Outcomes:
● Raise funds
● Provide emotional support
● Increase awareness of Make-A-Wish
Action Statement: Inviting survivors to the event and encouraging donations.
Readability Range: A grade level of 5 would make this information accessible to key publics.
NEWS from Samantha Lenz
Make-A-Wish® Foundation of Iowa 605-351-1566
[email protected] 3021 104th St FOR IMMEDIATE