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Class Notes for Public Relations at Iowa State University

Exam Study Guides for Public Relations Courses

Covers all exam topics.

P R 301 Lecture 3: Planning and Using Research
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Planning and Using Research What is a research plan? An objectivegoal Seek a strategy to best meet that goal Constraints to deal with such as time and budget Trade offs Always a money and time limit If something needs to b...

Public Relations
P R 301
A. King
P R 220 Lecture Notes - Lecture 15: Big Data, Mobile App, Sampling Bias
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Big Data Examples in the Johnson & Johnson video #FIFAWolrdCup Linkedin FB The company's website Twitter Instagram Big data is when the amount of data is th...

Public Relations
P R 220
Wilgenbusch
P R 220 Lecture 14: Lecture Topic 14 - Global & Culture
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Global - Ch 13 Digital Divides Access divide Usage divide One laptop per child case study The idea did not fit the audience - it was not used by the audience the way i...

Public Relations
P R 220
Wilgenbusch
P R 220 Lecture Notes - Lecture 13: United Breaks Guitars, Disneyland Paris, Ingratiation
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Crisis Management Managing conflict Contingency theory: suggests that the best course of action is an situation depend on the specifics of the situation Contingency continuum: ...

Public Relations
P R 220
Wilgenbusch
P R 220 Lecture 12: Lecture topic 12 - legal
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Legal Plagiarism: presenting someone elses specific idea or words as your own Fair use What constitutes fair use? Purpose and character of the use Nature of the copyri...

Public Relations
P R 220
Wilgenbusch
P R 220 Lecture Notes - Lecture 11: Maytag, Mobile Media, Geolocation
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Multimedia and Mobile Selective attention: Only attending to messagepostsads that have relevance to you (or the audience) And only on mediums that are relevant to you Selective retention: Only retaining (storing) informati...

Public Relations
P R 220
Wilgenbusch
P R 220 Lecture Notes - Lecture 10: Single-Bullet Theory, T Formation, Mass Media
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Influencers and Public opinion Magic bullet theory: belief that a single well crafted message is all that is necessary to motivate people Mass media public Early 1900s Before tv ...

Public Relations
P R 220
Wilgenbusch
P R 220 Lecture Notes - Lecture 9: News Style, Clickbait, Reputation Management
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Topic 9 - Writing Listicles and clickbait Listicles are a portmanteau (made up) word, combining list and article Getting one to click on something by giving is an attractive t...

Public Relations
P R 220
Wilgenbusch
P R 220 Lecture Notes - Lecture 8: Functional Magnetic Resonance Imaging, Digital Watermarking, Media Monitoring
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Ch 8 in class: Evaluation E in RPIE Awareness, attitude, or action is the outcome of RPIE Start and end with a question (research and evaluation) - this gives PR a circular manner In...

Public Relations
P R 220
Wilgenbusch
P R 220 Lecture Notes - Lecture 7: Earned Media
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Ch 7 - Implementation Excellence in the field of public relations is based on meaningful action Taking action (ex. Chipotle and the pork shortage) What have you done for me lately? Relatio...

Public Relations
P R 220
Wilgenbusch
P R 220 Lecture Notes - Lecture 6: Ice Bucket Challenge, Strategic Planning, Media Planning
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Planning Ice bucket challenge was unplanned Had some backlash - global war on water PR planning is preparation for opportunity that considers the following: Goals Objectives ...

Public Relations
P R 220
Wilgenbusch
P R 220 Lecture Notes - Lecture 5: Formula 4, Latent Learning, Swot Analysis
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Ch 5 Research is expensive, why do it? Achieve credibility Identify publics Develop strategy Test messages Testing the impact of things like logos and slogans ...

Public Relations
P R 220
Wilgenbusch
P R 220 Lecture Notes - Lecture 4: James E. Grunig, Participatory Media, Interpersonal Communication
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Relationship Management Participatory Media A path for direct communication with target audiences Conversations refocused on the marketplace where organizations and publics meet Reso...

Public Relations
P R 220
Wilgenbusch
P R 220 Lecture 3: Week 3 notes - Careers in PR
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Careers in PR What to expect on the job: Be part of a complex organization Group projects Be independent Take notes Be a problem solver S...

Public Relations
P R 220
Wilgenbusch
P R 220 Lecture Notes - Lecture 2: Amos Kendall, Ghostwriter, Becan
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History Ancient history of PR Farm Bulletin At early as 1800 bc Found in Iraq Kings of ancient India Kings had spies who jobs were to gather infor...

Public Relations
P R 220
Wilgenbusch
Organizational Behavior - Reference Guides

The systematic study of individual and group behavior within organizational structures is outlined in this coordinated Guide. Theories of leadership and individual behavior are related to the foundations of group behavior ...

Psychology
PSYC 302
All Professors
Permachart - Marketing Reference Guide: Liberal Democracy, Illiberal Democracy, Representative Democracy

Political Science2 Political Science3 permacharts TM WHAT IS POL...

Political Science
POLC42H3
All Professors

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