SCM 460 Lecture Notes - Lecture 3: Inbreeding

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Person who occupies a key role in a social network by connecting disparate groups/clusters of people. Info is power: yet private info is more powerful. Three unique advantages of good networks: access to private info: the secret of, access to diverse skill sets: fertilization of ideas & enhance creativity, power leveraging info prowess for personal and professional success. Types of networks: obstacles to diversity: echo boxes: self-similarity principle mixing with people just like us" too inbred limiting, comfort of familiarity: proximity principle people we spend time with most often. Case: mary gates akers [ibm] commitment to public voluntary service: nonprofit board result of shared activity: built trust, exchange of private info, access to each other"s diverse skills. Examples of types of shared activities: break out of normal work related activities. Sports teams, community service ventures, interdepartmental initiatives, voluntary associations, for-profit boards, cross-functional teams, charitable foundations. Level of information of what you know will be raised to who you know.

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