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Class Notes for MKTG 332 at Indiana State University

Buyer Behavior

MKTG 332 Lecture 1: Ch. 2-3
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Competition has heated up…  Companies have outsourced or aut...

MKTG - Marketing
MKTG 332
Vernon Sweetin
MKTG 332 Lecture 6: Ch. 4 pt. 2
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What Drives Human Behavior?  Motivations: driving forces beh...

MKTG - Marketing
MKTG 332
Vernon Sweetin
MKTG 332 Lecture 10: Ch. 6
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Hierarchy of Effects Suggests that affect, behavior, and co...

MKTG - Marketing
MKTG 332
Vernon Sweetin
MKTG 332 Lecture 4: Ch. 4 pt. 1
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Chapter 4 Thursday, September 8, 2016 2:07 PM Stimuli ABC* ctivat...

MKTG - Marketing
MKTG 332
Vernon Sweetin
MKTG 332 Lecture 8: Ch. 5
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Chapter 6 Tuesday, September 20, 2016 2:30 PM Personality ...

MKTG - Marketing
MKTG 332
Vernon Sweetin
Marketing Planning - Reference Guides

Marketing Planning 2 ...

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Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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