AMID-R 492 Lecture Notes - Lecture 5: Haute Couture, Swot Analysis, Uncharted Waters
Document Summary
You can talk to elie saab directly if you want - comp. adv. Actual level - the tangible aspect of the product. Augmented level -customer service & benefits during & after the purchases. Guarantee the repair of ripped hems and any alterations. Location of stores in key cities around the world. One of the few remaining design houses that can use the exclusive haute couture label. Global presence & market coverage through direct stores & distribution partners. Comprehensive luxury product portfolio, couture, rtw and accessories. Ability to offer a total solution (fit, color, design, theme, hairstyle, jewelry, accessories) Vips & celebrities playing the role of es ambassadors. Lack of brand recognition in some developing markets such as china, india, and russia. Limited capacity as each contour dress needs to be designed by saab personally. Limited power and control for rtw line outsourcing of rtw line increases risks of problem with product quality, availability and cost increases.
