BUS-K 201 Lecture Notes - Lecture 16: Exponential Growth, Business Analytics, Gartner
Document Summary
Technology cycles: exponential growth & connectivity characterizes technology eras, cycles (by year): Technology in business today: as businesses are becoming increasingly technology-driven, the need for innovative solutions and market leading expertise is in high demand, real clients, real stories. Multinational beverage corporation spends hundreds of millions of dollars a year on digital marketing, almost all of which is related to it. The cio says the marketing organization often turns to the it organization for ideas about better ways to reach their customers. The it and marketing organizations of multinational computer technology company share a team that reports to both the cmo and the cio. Technology plans may be revised quarterly or even monthly to respond to the needs of the business. Moreover, the(cid:455) (cid:862)plan to make strategic investments largely in it and digital capabilities to drive that growth. (cid:863) gartner. The cios innovation agenda: how cios can improve their ability to drive innovation within and outside their organization.
