Who are we online?
The dramaturgical model
Front stage>>> want to convert particular identity to audience in front stage (Idealized identity), where
The actor’s performance
The team’s performance
Dramaturgical loyalty and discipline
Back stage= where you’re interacting with teammate/actors of the performance, interacting about the
performance but the audience isn’t there
Back stage behaviors: talk bad about the audience, strategize about the performance, gossip about the
performance/person>>> think about the customer/employee interaction (front stage, nice to customers, etc
then backstage is where you talk about the customers)
Back stage maintenance: maintain control over who has access to back stage behaviors
Off stage: involves people in the performance but is not about the performance itself
Shifting performances: putting on front for particular interaction>> forever changing between stages, types
of performance is constantly changing per situation/people
Our identity is not a static thing, it is constantly changing and morphing, depending on the performance we
are giving/presence we are trying to portray
How does impression management change online?
Clearly using new techs to manage identity
Adapting a new persona?
People adopting personas to appeal to the audience they are trying to reach
Although talked about frequently, not different from what we find in interpersonal communication despite
technology b/c we are always trying to depict a certain type of persona
we are what we are not
anonymity, less rich communication, etc.
Micro-manage the impressions we leave>>> constantly engaged in performance given off
The difficulty of corralling audiences