TEL-T 207 Lecture Notes - Lecture 4: 2 Broke Girls
Document Summary
Broadcasting is an advertising enterprise it must count/measure viewers/readers. Advertisers seek general or specific demographics (specified audience segments calculated by rating/share) The statistical breakout of a population by age, sex, income, education, race, religion, lifestyle. Age/sex categories that advertisers are most interested in: the most important demos are age and sex, women 18-49; 25-54;12-24, adults 25-54; 18-49, males 18-49; 25-54, teen 12-17, kids 2-11; 6-11. Women buy the most number of consumer products/do the most household shopping. The percentage of homes using television at any one given time. 75/150 = 50 (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) Example: 200 households in market; 120 watching television; 20 watching the ai show: hut level: 120/200 = 60, rating: 20/200 = 10, shares: 20/120 = 60. Ad based media must measure (count) viewers/customers. A segment of the 24 hours day that corresponds to the lifestyle of the average american household.
