INFO-I - Informatics INFO-I 303 Lecture Notes - Lecture 5: Brandwatch, Paltalk, Business Intelligence
15 Feb 2019
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Discussion questions: nsa has been collecting phone numbers, call location, duration, and times of all calls made each day within the united states and between the united states and other countries. They also collect data from microsoft, yahoo!, google, Facebook, paltalk, aol, skype, youtube, and apple: student responses will vary. The mass collection of data by the nsa was ruled legal by a federal judge. The fear with this type of analysis that the government is targeting individuals without having probable cause, thus violating the fourth amendment. Furthermore, many people and organizations feel that collecting this data compromises individuals" right to privacy. Brandwatch: applying business intelligence to social media data to make advertising. Decisions: advertisers can use this information to track trends, analyze campaigns, and assess competitors. Brandwatch could compare the air times of commercials with. Twitter use and perform analysis: student responses will vary.
