ARTH 303 Lecture Notes - Lecture 5: Art Nouveau, Serif, Chrysler Airflow
Document Summary
Businesses turned to industrial designers to make products more enticing during the great depression. This changed how we shop for food as well as package it. Most modern room in the house during this time- most new technology. By 1930 27 million cars in america. Making it accessible to the average consumer. Increase how to travel, source of work for industrial deisgners logo and packaging as well place to put forward new ideas. 1 in 4 homes had electricity in 1917. By 1930 it moved up to 60 percent. Background in advertising an window displays in dept. stores. Raymond loewy streamlined pencil sharpener 1934. Article celebrating the new design put on display in rockefeller center : metallic industry sheet metal from cars being applied to other, after great depression it was partly about buying something you"ve. Artist at an advertising agency before he became a designer.