SCOM 123 Lecture Notes - Lecture 3: Cultural Relativism, Collectivism, Ethnocentrism

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4 Dec 2018
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Culture is a learned set of enduring values, beliefs, and practices shared by an identifiable, large group of people with common history. Ethnocentrism is the idea of culture superiority; seeing one culture as the better than all others. Multiculturalism is a social and intellectual movement that promotes the value of diversity as its core principle and sees all cultures worthy of respect and equal. Low context styles are verbally direct, assertive, and precise, while high context communication uses indirect expressions such as sarcasm and suggestions. Explain the major differences between low- context and high-context communication styles. Explain the major differences between individualistic and collectivistic cultures. An individualist culture is a me focused culture which means that self-expression, individualism, and independence is very important, while collectivistic culture"s- also known as we consciousness- see each other in society closely linked and achieve goals together. Explain the major differences between low- power distance and high power-distance cultures.

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