COM 2033 Lecture Notes - Lecture 8: The Andy Griffith Show, Berlin Wall, Marshall Mcluhan
Document Summary
We watch tv 3. 6 hours per day. Tv is on almost 7 hours per day in a typical house. Dead space and dead time are to be avoided at all costs. Both depend heavily on its audio component. Cornerstone of the study of media theory. Coined the medium is the message meaning the medium influences how the message is perceived. Mcluhan proposed that media itself, not the content it carries, should be the focus of study. Television: large quantity of dots (pixels) that are constantly changing. Tv image is not a still shot (like film) Tv is 3 million dots per second to the viewer. Tv shows are on relatively small screen. Z-axis: action extends from viewer through tv screen. A-b axis: action moves horizontally across movie screen. Action extends from viewer through tv screen. Z-axis situates the viewer so action almost always comes toward or away from you. Tv includes a lot of close ups.
