COM 2033 Lecture Notes - Lecture 2: Max Wertheimer, Visual Perception, Body Language
Document Summary
A sign is anything that stands for something else. Seeing may give us certain truth, but may not reveal the whole truth. Much of what we see is determined by someone else. What we see in the image: textual. We see where image fits in the text (visuals) Similar images called to mind from other texts (visuals: mythic. Intertextual- taking an idea and putting your own spin on it. We receive 80% of our information from our eyes. Freud: dreams are the royal road to the subconscious. Freud defines theory on psyche into 3 parts. Id- represents drive, impulse, sexual desires: super ego- moral beliefs (conscious), guilt, idea aspirations, ego- mediates between id and super ego, knowledge of reality. It is important for designers, photographers and artists to understand psyche. Our ability to process visuals related to hemispheres of the brain. Left: focus more attention, but tires quickly. Then calls back to the left for details.
