BMRT 11009 Lecture Notes - Lecture 50: Dr Pepper Snapple Group, The Wall Street Journal, Strategy Map
SchoolKent State University
DepartmentBusiness Management and Related Technologies
Course CodeBMRT 11009
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The STRATEGY MAP
Sample strategy map for Dr Pepper Snapple Group.
Sources: This map was based on information in “Dr Pepper Snapple Group to Boost Container
Recycling, and More . . .,” TheShelbyReport.com, February 12, 2016; C. Choi, “Dr Pepper to Test
Naturally Sweetened Sodas,” FoodManufacturing.com, February 13, 2014; A. Gasparro and M.
Esterl, “Keurig Reels in Dr Pepper for its Coming Soda Machine,” TheWallStreetJournal.com,
January 7, 2015; S. Frizell, “Coke and Pepsi Pledge to Cut Calories,” Time.com, September 23,
2014; M. Esterl, “How Dr Pepper Cuts Costs. And Then Cuts Costs Some More,” The Wall Street
Journal, February 16, 2016, P. R2; “Vision−Call to Breakthrough ACTION,”
DrPepperSnappleGroup.com (accessed May 12, 2016).
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Jeff’s sales goal was to “improve sales.” Which barrier to measurement is this?
A. Objectives are fuzzy.
B. Managers put too much trust in informal feedback systems.
C. Employees resist new measurement systems.
D. Companies focus too much on measuring activities.
BUDGETS: FORMAL FINANCIAL PROJECTIONS
– Formal financial projection.
– Allocates increased or decreased funds to a department by using the last budget
period as a reference point.
– Only incremental changes in the budget request are reviewed.
FIXED VERSUS VARIABLE BUDGETS
– FIXED BUDGETS
– Allocates resources on the basis of a single estimate of costs
Allows the allocation of resources to vary in proportion with various levels of activity
– Summarizes an organization’s overall financial worth—assets and liabilities—at a
specific point in time.
– Summarizes an organization’s financial results—revenues and expenses—over
specified period of time.
Audit: formal verification of an organization’s financial and operational systems.
• External: performed by outside experts.
• Internal: performed by organization’s own professional staff.
1. Quality should be aimed at the needs of the consumer.
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