ECON 22060 Lecture Notes - Lecture 6: Economic Surplus, Marginal Utility

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Remember: we make our decisions at the margin: marginal utility - is the additional utility that a consumer gets from consuming one more unit, mu = tu = tu2-tu1, marginal utility decreases as quantity increases. Q q2-q1 gives less satisfaction than previous units. This is known as diminishing marginal utility. Happiness is great to think about but hard to measure. Willingness to pay (wtp) - the maximum amount that a buyer will pay for a good. If wtp > p, buyers are eager to buy the product. If wtp = p, buyers are indifferent about buying the good. If wtp < p, buyers will not buy it. Consumer surplus id the total gain that consumers get by paying a price less than the marginal benefit or willingness to pay. Producers also gain from participating in the market. Cost is the value of everything a seller must give up to produce a good.

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