FDM 10023 Lecture Notes - Lecture 2: Target Market, Satin
19 Aug 2016
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Document Summary
Color and associated meaning: natural, religious, political, emotional. Seasonal color: color palettes traditionally associated with different seasons or seasonal deliveries: help signal changes in season along with silhouette, fabric, texture, and color. Seasonal order: transition, fall, holiday, resort, spring, summer. Transition: a small collection aimed at enticing customers to get excited about the fall collection. Fall: textural and heavy fabrics to suit the weather: in stores in september, deep rich colors: brown, olive, cranberry, pumpkin, charcoal, ocher, taupe, black, chocolate. Holiday: a small capsule collection with dressy fabrics aimed at special occasions: velvet, lace, satin, in stores in november, popular for gift giving, knits are important and often use specialty yarns. Cashmere: silver, gold, bronze, champagne, ivory, black, jewel tones. Resort/ pre-spring: a teaser for the spring collection: in stores in december or january, introduce swimsuits and spring clothes for customers taking vacations to warm climates, pastels, white, navy, cherry, bright green, tan.
