ID 34013 Lecture Notes - Lecture 6: Wok, Direct Marketing, Jargon
13 Mar 2018
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Document Summary
2/19/18: marketing and branding and the informational interview: marketing: the research and pursuit of work available in the marketplace. Internal office display: target marketing, portfolio packages, rfq - request for qualification, rfp - request for proposal, speculative work. Interview process marketing: project portfolios, final photography, firm profile, relevant project history. Who should market: everyone, why, company pride resonates with prospective clients, you never know who your next client will be or where you will meet them, you want to keep your company business busyyou need wok too! How do you connect: public speaking (lecture, panel, teaching, getting involved, charities, other community activities, networking. How do we brand a company: company name, logos, tagline or slogan, business color scheme, exceptional customer service. Informational interview: what is it? and . It is not about hiring, or a specific available position: you are not there to sell yourself and your abilities, you are the interviewer, you control where the conversation goes.
