JMC 20001 Lecture Notes - Lecture 4: Florida Today, The Chicago Defender, Metropolis Daily
14 Sep 2016
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Document Summary
Know best selling fiction, nonfiction, children"s books, soft cover, etc for next thursday. You want your story above the fold, front and center. Joint-operating agreement; when newspapers combine to help keep afloat in the struggling market. They share everything (sales, printing, etc) except editorial staffs. Every newspaper has articles that jump across pages and sections, but flipping pages can lose readers. Usa today has only one article per section that jumps, all the rest are self-contained. In some markets it comes with the daily newspaper (florida today, etc) First to place ads on the first page. Generally speaking, the front section is reserved for national and international articles. The dateline tells you where the story originated (new york) Inverted pyramid: style in which most news articles are written. Top: the lead answers the five w"s and the h (writers must decide which one is most important to the story) Less important facts follow the most important ones.
