COMS 130 Lecture Notes - Lecture 17: Family Values, Erving Goffman
Document Summary
Rhetoric persuasion, the use of symbols to display attitude. Persuasion dimension of all human activity p. 77. Meaning accumulate to form dominant cultural ideologies. What are some of these ideas: money = happiness, the american dream. This process begins with a crime against the natural order, though in this caser the deviation may seem slight indeed the cultivation of a quaff (hebdige, 1979, p. 3) The ramones, woodstock john sabastian, jack karawack. Devil terms: anarchism, socialism, death, big government, un-american. God terms: democracy, family values, bipartisanship, progress, freedom, liberty. Multi-layered more than just the message. Multi-dimensional comes in a variety of forms. Multi-directional unintended audiences, including the sender. Promote and cultivate image instead of projecting one. Erving goffman (1959): front stage and backstage behavior. Seek to influence the way others perceive us. Priming: conditioning you to feel a certain way about an issue. Agenda-setting: media don"t tell us what to think they tell us what to think about.