JOUR 101 Lecture Notes - Lecture 32: Cause Marketing, Crisis Communication

• School: University of Kansas
• Department: Journalism
• Course: JOUR 101
• Professor: Kerry Benson

Document Summary

41803 - lecture 32 - areas of public relations. Works together with all other aspects of marketing to promote new or existing products. Gives existing products relevancy and renewing visibility. The barbie and dream gap project about girls in stem. Public relations in the public interest (psas) Ex: an email explaining why a plane had an emergency landing. Sometimes companies send out deals to the customers to make sure they"re happy. Company wants to maintain a good relationship so they contact the customer to ensure the relationship is still there. Democratic and republican conventions at the state level and national level. Business or organization that is active within your community that does good deeds. Sports guy goes out into the community and supports charities. When you want to create awareness, pr is the first strategy. There are risks for companies who make a public relations effort, can succeed or fail. Burger king"s effort to raise awareness on mental health.