ACCTG 1 Lecture Notes - Lecture 9: Social Enterprise, Variable Cost, Corporate Social Responsibility
Document Summary
Chapter 7 adding values to the business model: your values. It is important that your business reflects your vision and values; when you are successful in adopting strong ethical and social values, you may be able to charge a higher price and create commercial and social value. Vision and mission statements for a social enterprise are the same as for commercial enterprise, expect for the social purpose; must be consistent with your values. Tactics are activities you conduct on a day-to-day basis, e. g. promotion or sales campaigns: creating value through values. Your values and vision are tools that create identity for your business; if this identity is attractive to customers it can create value as part of your value proposition. Values-based marketing or marketing 3. 0 seeks to actively use customers to help sell existing product/service and develop new ones; based upon establishing a good relationship with customers; participate customer at the center.
