ACCTG 1 Lecture Notes - Lecture 10: Web Analytics, E-Commerce, Rein
Document Summary
S8 esbm: ch 10 e-commerce and the. Esbm s8: retaining customers: create online shopping experience that engages customers, offers them value, provides them with convenience, and keeps them coming back, using web analytics as part of a cycle of continuous improvement, eleven myths of e-commerce. 2. 3 myth 3: launching an e-commerce site is free or at least really inexpensive: technology advances reduced cost of launching an e-commerce business but many other costs will occur (e. g. website design, payment services) 2. 4 myth 4: making money on the web is easy: cost of acquiring online customers continues to rise, for success: need sound business strategy, aimed at appropriate target audience, implemented effectively and efficiently. 2. 5 myth 5: privacy is not an important issue on the web: when collecting customer information, must safeguard customers" privacy, protect information against unauthorized use and use it responsibly post and follow privacy policies. I don"t need a strategy to sell on the web!
