DANCEST 805 Lecture Notes - Lecture 34: Logistics, Value Chain, Sports Equipment
Document Summary
Value chain: broad concept that include all the activities involved in designing, producing, marketing, delivering and supporting any product that in turn create value for the consumer and make a profit for the company. It is called in this way because each activity adds value to the product or service the customer will eventually buy it is a way of looking at how firms deliver benefits to consumers. The value chain consists of 5 primary activities: Indirect channels are when there are one or more channel intermediaries: firms, wholesalers, retailers, agents, brokers which help move (baker wholesalers the product supermarket/restaurants customers). the consumer or business user to. Wholesale intermediaries are firms that handle the flow of products from the manufacturer to the retailer or business user. There are different types of consumer and business-to-business wholesaling intermediaries. Some of them are independent but manufacturers and retailers can own them too.
