CMST 3300 Lecture : 3300 Final Lecture Notes
Document Summary
History of rhetorical criticism: before edwin black. He"s not looking at the discrete object for what it does in itself. He sees the object as a sign of something else (situation, culture) Thinks about discipline as a true science. Science relies on a type of logic: logic of chemist. If that artifact worked once if can continue to work in the future. Black asks, what sort of science is rhetoric? : relies on logic of chemist. Particularly looking at the artifact as an affect on the audience. How everything around rhetor shapes how the rhetor is: after edwin black. Treat artifact as a symbol, not as a sign. Constructed through a series of negotiations through cultures. What are the forces that are operating. Do not need to use each way to look at an artifact during a particular time (i. e. can use cta to look at a sign)
