KIN 2530 Lecture Notes - Lecture 2: Consumerism, Decision-Making, Heterosexuality
10 Sep 2016
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Electronic media: words, commentary, and images transmitted by audio and/or video devices and technologies. Is always edited & re-presented by those who control media organizations. Editing decisions are based on one or more of these goals: making profits influencing cultural values providing a public service enhancing personal status and reputation expressing self in technical, artistic, or personal ways media sports = social constructions. Those who control media decide which sports and events to cover and the images and commentary presented in the coverage. Play an important role in constructing the frameworks that media consumers use to define and incorporate sports in their lives. They see audiences as collections of consumers that can be sold to advertisers. Media usually serve the interests of those with power and wealth in society. As corporate control of media has become more concentrated, sports programming highlights action, competition, aggression, hard work, individual heroism and achievement, playing despite pain, teamwork, competitive outcomes and through commercials, consumerism.
