MC 2000 Lecture Notes - Lecture 2: Communication Theory, Walter Lippmann, Adobe Indesign
Document Summary
Public relations specializations: pr jobs can vary dramatically, examples to know: crisis communication, sports communication, political communication, employee communication, investor relations, reputation management. Public relations activities: development- raising money, fundraiser events such as the ice bucket challenge, writing and content creation- organizations are their own media company, media relations, community relations- want people to be positive about the company or org. People create them: mass communication theories are dynamic. They will be recast and sometimes rejected over time. Mass society theory: early 20th century, held that media are corrupting influences. They undermine the social order, average people are defenseless against their influence: walter lippmann, public opinion (1922): magic bullet theory or hyper dermic needle. Ideas that mass media present audiences with technologies and texts and that audiences find meaning in them; scholars then try to figure out what the process means for individuals and society.
