MC 2000 Lecture Notes - Gestalt Psychology, List Of Fables Characters, Eidetic Memory
Document Summary
Mc 2001: basic models of the communication process (linear and simultaneous transactions models) The future of media- traditional media v. social media. Traditional media is still dominant because it is credible, professional, etc. The definition of mass communication is changing because of this. There are fewer senders as you move up the pyramid. Human communication- a process in which source individuals initiate messages using conventional symbols, nonverbal signs, and contextual cues to express meanings by transmitting information in such a way that similar or parallel understandings are constructed by the receiver. Start with the sender and goes in a straight line through the receiver. A linear process: starts, goes through stages, and stops, like a straight line. Slow communication act down to its most basic elementary act. Artificial, but even complex communication contains this process: deciding to send a message- Person serving as source decides message will be sent to achieve a desired goal.
