My favorite part about working at pelican pawn shop was selling a piece of jewelry to a customer that they loved. I would search the store to find the customer the perfect piece. I craved the gratification that came from checking the customer out because i felt rewarded for my work. Unfortunately, there were times when i would loose a customer because i was not communicating clearly with them. It is hard for me to explain exactly what i am thinking. Digital advertising is an artistic visual used to sell an item or promote an image. Advertising is a key aspect in any business and i want to learn how i can market a business or sell a product through advertisement. Marketing and advertisement go hand in hand but are both useless without the ability to communicate clearly. So, rather than say i am a bad communicator that shouldn t be in marketing, i decided to strengthen my weakness.