Mc notes chapter 5: media literacy= power, 90% of all the media we consume is owned and controlled by 6 companies. Ge, news company, disney, viacom, time warner, cbs. Nfl. com, nba. com, nascar. com: disney: owns cable, radio, music, magazine, sports, and internet, abc, espn, disney channel(s), lifetime, the muppets, miramax films, pixar, basics of mass media economics: conglomeration new twist on vertical and horizontal integration. Many media outlets share one parent company: conglomeration leads to consolidation of ownership, six companies own 90% of the media across the world, consolidation of power is something that continues to happen. For a long time, there were certain laws about how many companies one company could own. But the laws were later undone and deregulated: fin-syn rules: prevented tv networks from producing content. Disney buys abc: (1996) telecommunications act: the end of the rule of seven (one company could own 7 television networks, am stations, and fm stations).