MC 2000 Lecture : MC2000 Notes 2
Document Summary
Where did the newspaper come from: started with the egyptians. Oral and written forms: oral traditions passed by poets, teachers, and tribal storytellers, once the written alphabet was created the wealthy used manuscripts to convey society, oral debates were discussed as public issues. The printed word: the printing press introduced the first mass marketed product in history: books, paved the way for major social and cultural changes by transmitting knowledge across national boundaries. Electronic and digital delivery: invention of the telegraph (1840s) began instantaneous information, rise of film (early 1900s), radio (1920s), television (1950s) and the. Individualism, rationalism, anti-tradition: postmodern (1950s-present, temporary workers, managers, global ceo"s, global communication, relies on electronic or digital transmission, anti-hierarchy, skepticism about science, diversity, multiculturalism, irony, tv, internet based, opinionated, conversational, controlled by entertainment conglomerates. Or are we on overload: example: what happened this weekend, whitney houston died, but what"s going on in syria, athens, etc. Individualism: focus on people not organizations.
