MGT 3830 Lecture Notes - Lecture 2: Jack Dorsey, Competitive Advantage, Warren Buffett
Document Summary
Twitter"s stock prices 50% lower than when it went public in 2013. Ceo dick costolo depart, co-founder jack dorsey brought back. Launched in 2006, considered the sms of the internet. 300 million worldwide users used usually daily. Prominent in spreading political information for middle eastern revolutions. Advertisements make money, individual users pay nothing: based on interest, location, time of day. Challenges of uncertain future turnover, reshuffling management and engineering ranks, grow base. Goal to have largest audience in the world . Strategic management: an integrative management field that combines analysis, formulation, and implementation in the quest for competitive advantage. Mastery of this allows you to view a firm in its entirety. What strategy is: gaining and sustaining competitive advantage. Industry vs. firm effects in determining performance: stakeholders and competitive advantage, stakeholder strategy, impact analysis. A set of goal-directed actions a firm takes to gain and sustain superior performance relative to competitors.
