MGT 3200 Lecture Notes - Lecture 30: Goal Setting, Job Satisfaction, Job Enrichment

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Different approaches to motivation: content: concerned with what motivates people, process: concerned with how people are motivated. Content approaches to motivation: maslow"s need hierarchy theory. Maximum personal motivation, the need for growth and. Esteem and self-actualization needs are often unsatisfied in organizations. These five needs are arranged in a hierarchy. According to maslow, people are motivated by the lowest unsatisfied need in the hierarchy. The chart says that you are motivated by one need at a time. Maslow thought that the higher the level of the need, the less important it is for survival and the longer its gratification could be postponed. Thus, strength of a need is inversely related to its level in the hierarchy. For example, the higher the level of the need the lower the strength of the need (the strongest need is physiological and the weakest need is self-actualization).

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