MGT 3200 Lecture Notes - Lecture 4: European Cooperation In Science And Technology, Motel 6, Costco
Document Summary
Mgt 3200: focus of strategic planning is on maintaining a positive relationship with the organization"s external environment, a term strategy is just another name for an organization"s grand plan. Synergy: corporate: focuses on what businesses does the organization want to own. Business-level: focuses on how do we want to compete in a market/industry. You can have one corporate strategy and many business strategies. If you own five businesses, you could have 5 business strategies. The goal of both is market share and profitability. How do you decide to compete with each business: bcg matrix and business-level strategy: made of 2 variables, market share (horizontal axis) and market growth (vertical axis). Each one has two values, low and high: high growth: demand is increasing. High market share: a lot of people want it: stars use a growth strategy. Has a high share and high growth market.
