MGT 3211 Lecture Notes - Lecture 12: Ecocentrism, Homo Sapiens, Conservation Movement
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Tuesday, 3/28, hbr: steve jobs case: design thinking, definition: innovation powered through understanding and the direct observation of what people need and desire, like or dislike. Simplicity is the ultimate sophistication: apple(cid:859)s desig(cid:374) se(cid:374)se (cid:449)as fou(cid:374)d to (cid:271)e o(cid:374)e-of-its-kind (ipod mini, beyond fashion. Inside-out desig(cid:374) see(cid:373)ed (cid:858)(cid:272)ool(cid:859) to (cid:373)illio(cid:374)s: going beyond superficial trends and getting to the essence of customer experience, no compromise between simplicity of use and functionality, problems were treated as moving targets, ceo as chief innovator. Jobs went to reed college before dropping out, took calligraphy courses. Aldo leopold: the land ethic: odysseus hung slave girls and not wife bc slaves were property, ethical structure covered wives, not slaves. The community concept: all ethics evolved from premise that individual is a member of a community of interdependent parts. Land ethic enlarges boundaries of the community to the land.
