MKT 3401 Lecture Notes - Lecture 4: Core Competency, Marketing, Personal Branding
Document Summary
Marketing 3401: have to be able to market yourself, have to know how to sell yourself, have to know people, and be able to go out and meet people, have to maintain contact, stay in touch. The traits to be successful: have to be creative, have to be aggressive, have to be enthusiastic, have to be smart, have to be honest. Likeability, if you are not likable the chance to sell yourself diminishes. You have to be able to manage your personal brand. Your personal brand is what people think about, when they think about you: personal branding: performance is important, personality, visibility, and trust. Likeability is the emotional impact you have on someone. Wall street journal study: communication skills, teamwork, honesty, core competency. Marketing orientation: satisfying customer needs and wants and satisfying them. Societal orientation: satisfying customers" needs and wants and keeping society safe. Create customer value: customer value is = benefits cost.
