MKT 3401 Lecture Notes - Lecture 7: Snapple, Buzzword, Dishwasher
Document Summary
The search for sweet sounds that sell; household products" clicks and hums are. No accident; light piano music when the dishwasher is done? . The small sounds consumer products make whether a snap, click, rustle or pop can be memorable and deeply satisfying, often suggesting luxury, freshness, effectiveness or security. Frito-lay introduced a compostable chip bag in 2010. Sales fell, and frito-lay eventually went bag to the old bags. Company executives call the sound a sharpie marker makes as it moves across. The sound of a product can be as distinctive as the look. Each brand"s music is meant to appeal to the target customer (some products strive for silence). People now expect products to sound good not just sound quiet, but have a nice quality. Groceries become a guy thing --- as men shop more, packaging aims to win them. Research indicates men are doing a greater share of the grocery shopping and meal preparation.
